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While beauty, health, and wellness are rapidly converging in meaningful ways, consumers will begin to seek additional self-care benefits related to their outer appearance and inner emotional well-being.
While beauty, health, and wellness are rapidly converging in meaningful ways, consumers will begin to seek additional self-care benefits related to their outer appearance and inner emotional well-being.
As more brands and retailers have jumped into the health and wellness space, the wellness market is expected to grow exponentially. Statistics show that nearly 70% of consumers currently use or have a future interest in healthy food and diet, and four in five adults agree their supplements would support beauty and skin health.
The pandemic has accelerated consumers' interest in health and beauty trends, as more people seek products to complement their wellness and beauty needs. Euromonitor International research predicts a stable growth in consumer expenditure on health goods and medical services.
