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While the vast majority of companies are focused on improving customer experience through personalization, companies that don’t prioritize creating an omnichannel experience run the risk of getting left behind by losing revenue and customer loyalty.
The pharmaceutical business has one of the most complicated business structures, where to get the product from idea to market, medical institutions need to spend about a decade, several billion dollars, and a 90% chance of failure.
• For instance, a company called Antidote, matches patients and medical researchers in clinical trials so they could work together more efficiently. The platform allows patients to find the most suitable clinical trials, helps researchers stream their latest study information to millions of patients, and even connects them with members of the medical community directly.
