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During the lockdown, more brands started investing in chatbots, artificial intelligence (AI), and big data to gain information about their customers and build loyalty.
Valued at more than $500 billion, the beauty industry has scaled drastically over the last decade, becoming more innovative and competitive, with many brands finding unique techniques to own the customer journey. With a vast number of categories falling under the umbrella of “cosmetics & beauty” and a large number of retailers wanting a piece of the “beauty pie,” it became a highly competitive industry.
More brands started investing in chatbots during the lockdown, artificial intelligence (AI), and big data to gain information about their customers and build loyalty. According to a Gartner study, 60% of businesses worldwide have already deployed AI, and they expect to double the number of data automation and AI projects within the next couple of years.
