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Pierre Fabre Group, CareOS and Revieve announced the conclusion of a partnership initiated in May 2019 with the exclusive experience of a new model of connected AR mirror capable of customized skin diagnosis.
This unique experience is showcased to visitors to the LAB, the new concept store opened by the Pierre Fabre Group in Toulouse this past December. It offers an innovative and scientifically validated service for consumers seeking to better understand their skin and skin care products suited to their needs. In practice, the connected smart mirror analyzes the consumer’s skin based on a photograph or Selfie of their face and a series of personalized questions (age, skin care routine, expectations, etc.), then maps a number of items: acne, wrinkles, shine, redness, radiance, texture, spots, etc. This analysis is carried out in less than 5 seconds using an artificial intelligence algorithm that compares the consumer’s portrait to thousands of photos. This customized experience is guided by a LAB advisor, who then recommends a personalized skin care routine.
“By combining the technological know-how of CareOS and Revieve with the Pierre Fabre Group’s expertise in dermatology and dermo-cosmetics, we have successfully developed a flagship experience for the LAB, our new concept store in Toulouse. Pierre Fabre has always put people at the heart of its strategy and is pleased to be able to provide an innovative service for consumers through this partnership. It is a new way to gain a better understanding of our skin, to take better care of it.” says Géraud Menu, Digital Innovation Manager at Pierre Fabre.
